Creating a brand is much like creating your own universe.
Scientists say that counting the stars in the Universe is like trying to count the number of grains that make up Huntington Beach. There are so many of them, and they all kind of seem random.
Every time you post a photo on Instagram, publish a short story, write a blog, create a printable or pour your heart out in a song you wrote on Youtube, you’re adding a star to your Brand Universe.
If you’re reading this now, you’ve probably hit a point where all of this has just become confusing and you’re overwhelmed by the content you’re putting out, don’t know what to put out or don’t know how to convert your artistry into a serious brand.
Just like the stars, eventually all of your content starts looking a little random and disorganized. Even worse, if it doesn’t make sense to you, it’s probably much more confusing to your audience.
You want your brand to make sense. With all of the social media platforms that exist: Youtube, Instagram, Snapchat, Pinterest, Periscope, Facebook, etc, how do we bring it all together?
A content editorial planner.
A content editorial planner (or better yet–content planner) is your star map–your compass and your constellation to navigating your Brand Universe.
When I first discovered content editorial planning, it was for a big beauty tech brand that I currently handle all marketing for. Finally, I could connect the dots between all of the previous marketing materials that were created before I came on board and the new ones. Better yet, it was miraculous for my personal brand.
It’s common knowledge that a lot of bloggers use content editorial planning for their blog, but did you know that artists can utilize this for creating, period?
CREATING A CONSTELLATION IN YOUR BRAND UNIVERSE
Content editorial planners simplify the creation process. With a content editorial planner, you’re able to visualize, dissect and align each component of your brand. Not only will you be able to plan months worth of creative content ahead of time, but you will also be able to see the gaps in your content, what your brand is missing and how your audience reacts to the media you put out.
Content planners also allow you to connect your brand across platforms. By using a content planner, you will be able to coordinate posts between all of your different social media’s and your blog. Not only have you turned your art into a business.
NAVIGATING THROUGH YOUR BRAND UNIVERSE
Marketing yourself is now that much easier!
Once you have a full perspective of your brand, not only will you be able to create content faster but you will be able to come up with better ideas more frequently. It also takes off the edge of what all of us Creative’s are constantly thinking, “Now what next?”–because, you already know what next is.
You can plan out chapters of your next novel, episodes for your short series, the trailers for your next music video launch.
Also with a content planner, it allows you to organize your business and your projects in a way that gives you confidence in knowing that you can manage your brand and your creative business.