Today's post will cover how artists can use content planners to create a brand, navigate through their own Brand Universe and increase productivity.

How Artists Can Use Content Planner’s to Create A Brand

Creating a brand is much like creating your own universe.

Scientists say that counting the stars in the Universe is like trying to count the number of grains that make up Huntington Beach. There are so many of them, and they all kind of seem random.

Every time you post a photo on Instagram, publish a short story, write a blog, create a printable or pour your heart out in a song you wrote on Youtube, you’re adding a star to your Brand Universe.

I have so many planners but the blog + life planner by wonderlass has to be one of my favorites!
I have so many planners but the blog + life planner by wonderlass has to be one of my favorites!

If you’re reading this now, you’ve probably hit a point where all of this has just become confusing and you’re overwhelmed by the content you’re putting out, don’t know what to put out or don’t know how to convert your artistry into a serious brand.

Just like the stars, eventually all of your content starts looking a little random and disorganized. Even worse, if it doesn’t make sense to you, it’s probably much more confusing to your audience.

You want your brand to make sense. With all of the social media platforms that exist: Youtube, Instagram, Snapchat, Pinterest, Periscope, Facebook, etc, how do we bring it all together?

A content editorial planner.

A content editorial planner (or better yet–content planner) is your star map–your compass and your constellation to navigating your Brand Universe.

When I first discovered content editorial planning, it was for a big beauty tech brand that I currently handle all marketing for. Finally, I could connect the dots between all of the previous marketing materials that were created before I came on board and the new ones. Better yet, it was miraculous for my personal brand.

It made me even more aligned with my vision. And made my dreams so much more palatable.

It’s common knowledge that a lot of bloggers use content editorial planning for their blog, but did you know that artists can utilize this for creating, period?

Content Editorial Planner by Wonderlass
I color code everything and use this planner to keep track of all of my blog, social media posts and media content. Wonderlass did such an amazing job! Should I do a review?

    Content editorial planners simplify the creation process. With a content editorial planner, you’re able to visualize, dissect and align each component of your brand. Not only will you be able to plan months worth of creative content ahead of time, but you will also be able to see the gaps in your content, what your brand is missing and how your audience reacts to the media you put out.

    Content planners also allow you to connect your brand across platforms. By using a content planner, you will be able to coordinate posts between all of your different social media’s and your blog. Not only have you turned your art into a business.

  3. A content planner is the best way for you to manage your current projects effectively and have a full 360 perspective of all the components that make up your Brand Universe. Marketing yourself is now that much easier!

  5. Once you have a full perspective of your brand, not only will you be able to create content faster but you will be able to come up with better ideas more frequently. It also takes off the edge of what all of us Creative’s are constantly thinking, “Now what next?”–because, you already know what next is.

    You can plan out chapters of your next novel, episodes for your short series, the trailers for your next music video launch.

    Also with a content planner, it allows you to organize your business and your projects in a way that gives you confidence in knowing that you can manage your brand and your creative business.

    Do you use content planners to plan content outside of blogging? Write a comment below!

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  • Hey Natasha,

    I live by a diary, but I have never used a content planner. Mind you I have seen so many posts about it but never taken much interest to be honest. After reading this I am certainly going to give it some serious thought as it makes sense. I don’t plan my content and it is the one thing I do stress over. I have a whole lot of topics I can choose from but still on the day I have to decide it can be a bit of a stress. And I like the idea about finding gaps in content that could be missing. Oh I like that a lot. Now you certainly have my mind in a spin. Aligning all the different tasks certainly sounds like a wonderful idea. Thanks.


    • I promise you planners will change of your life! The one I am currently using is the Blo + Life Planner by Wonderlass ( I also like the Day Designer but I have yet to use that one but I’ve heard such amazing reviews! Perhaps it would be good to put together a planner review? I am glad you found this post helpful!

  • I love the universe analogy!!!